
Discipline 02
Visual content
The photographs you already have, made to look like the thing looks in person.
It applies to any business
Restaurants are where the difference is most obvious, which is why the comparisons here are food. The same work applies to a workshop bench, a treatment room, a finished install, a product on a table.
A shoot is optional
Booking a photographer means a date, a budget and a day where nothing else happens. It is worth doing eventually. It is not worth having no usable photographs until then.
What cannot be saved
Badly out of focus, or so dark there is no detail left. I check the batch first and say which to retake on a phone in daylight, before you pay for anything.
You get the set
One subject is rarely needed once: square, wide, tall, cropped for a tile, and at print resolution. The whole set, not one file.
















Index
What do you need from me?
The photographs at original size, straight from the phone or camera. Not resent through WhatsApp, which throws away most of the detail.
Will it still look like the real thing?
Yes, and that is the constraint. Someone who buys from a photograph and receives something else leaves a bad review. The work makes the subject look like its best real self.
How many at a time?
From a handful to a full menu or catalogue. Larger sets work out better per image and come back more consistent, because the whole set is graded together.